Understanding Physical Attraction And Why It Can Fade Over Time

Updated October 18, 2024by Regain Editorial Team
“Attraction can ebb and flow just like a lot of parts of a relationship. Try to affirm that these fluctuations are normal while also exploring ways to help get it back.” - Ryan Smith, LPC, NCC

After years with a woman, many men find that their level of physical attraction for her decreases or is lost altogether. It can occur for various reasons, but it isn't always the harbinger of a breakup. With open communication, dedicated effort, and some professional help, you can rekindle the spark of passion with your wife or girlfriend. Read on to learn why physical attraction can fade over time and how to bring it back. 

Are you losing physical attraction for your wife or girlfriend?

What is physical attraction?

At the beginning of a relationship, your brain floods your body with oxytocin, a neurochemical that makes you feel good when you're near the object of your affection. You may remember the early days of your relationship and how you and your partner couldn't keep your hands off each other. Being near, intimately so, with her was likely your primary thought at the time.

People with specific orientations or identities may not feel sexual attraction or find it only happens in extremely limited circumstances. There are valid experiences, and some people may not come to understand their sexual identity for years. However, this article specifically references men who have previously experienced a desire for their female partners and have found it waning.

Physical attraction vs. emotional attachment: What’s the difference?

Sexuality is a complicated topic, and physical attraction can have multiple layers. Attraction takes many forms. For example, you can feel sexual, romantic, aesthetic, sensual, emotional, or intellectual attraction for another person, and losing one area can affect others. By contrast, emotional attachment is a more profound connection based on the bond you share, including and beyond the physical. 

What are men attracted to?

While every man is different, and so are his individual tastes, there are some common researched-backed physical and personality characteristics most men seem to prefer in potential female partners. 

Characteristics men often rate attractive include:

  • Physical looks, such as clear skin, full lips, and according to a recent study, a 7:10 waist-to-hip ratio
  • Biological factors like pheromones and natural scent, or his arousal reaction to tense or dangerous events 
  • Self-confidence
  • Wearing red clothing
  • A good sense of humor
  • Making feelings and needs clear
  • Speaking with a higher-pitched voice
  • Self-care and personal grooming
  • Effectively managing stressful situations
  • Dressing to showcase your curves
  • Not wearing too much makeup
  • Smiling frequently
  • Making eye contact
Getty/MoMo Productions

Why attraction to your wife or girlfriend can fade

You may find you're no longer physically attracted to your wife or girlfriend for many reasons. Explore some of the possible explanations for a loss of desire for your partner

Distance

Sometimes, when a couple has been together for a long time, they develop separate lives while living together, not making time to do things with each other. If you and your wife or girlfriend don’t share activities or maintain emotional intimacy by talking about your experiences, you can grow apart, and that distance can lead to a loss of physical attraction when you don’t feel connected to her anymore. 

Poorly managed conflicts, resentment, and repressed anger

If you don't have effective ways to manage the conflicts in your relationship, you may have unresolved issues, repressed anger, and resentment toward your partner, which can interfere with your desire for her. 

Changes in physical appearance

Many men find they are less attracted to their wives or girlfriends after a dramatic change in physical appearance. The longer a relationship continues, the more comfortable both partners usually feel. They may take less care with their grooming, physical fitness, or overall appearance, and the change can negatively affect sexual attraction. 

Too much familiarity

Perhaps you’ve been with her so long that the two of you have merged your identities. While it can be healthy to form a “we” together, maintaining a separate identity can help you consciously choose your partner daily, increasing your physical desire for her. 

Mental or physical health issues

If one or both of you is experiencing an underlying physical or mental health issue, it can lead to challenges in your relationship, loss of sexual desire, and other problems that may affect your attraction to your wife or girlfriend. 

Infidelity

Some men find that they have difficulty being sexually aroused by their wives or girlfriend after discovering infidelity. It is possible to work past this issue, but it requires open communication and efforts to repair the damage to the relationship and trust together. 

What to do if you’re not attracted to your wife or girlfriend

If you aren’t attracted to your wife or girlfriend anymore, there’s still hope for the relationship. Start by examining the potential issues affecting how you feel about her. Are there problems in the relationship interfering with your physical attraction? Are you having medical issues that influence your desire? Is your lack of arousal for her related to your emotional distance? Before you can make an informed decision about what to do, it helps to identify what’s causing the problem. 

“It is possible to revive the feelings of attraction in a relationship, but it requires a commitment from both partners and honesty to examine and work on the underlying issues.” Sex Positive Psychology

Find ways to reconnect emotionally

Emotional intimacy can be closely tied to sexual activity for many couples. Find ways to reconnect emotionally with her, rediscovering your closeness and, hopefully, your physical connection. Physical intimacy includes more than just sex, so take time to touch her frequently, retraining your brain to associate her presence with releasing oxytocin and pleasant feelings. 

Take time to reevaluate before making a decision

Love and attraction are far from the same thing. It can be easy to make a rash decision when you’re feeling unwanted by your partner or trapped in a passionless relationship. Take some time to reevaluate your relationship and decide what you want. Do you still love her but have physical needs that are going unmet? Express your physical and emotional needs and determine whether you both want to work on finding a solution. 

Take action

Once you know what the problem is and have a plan to resolve it one way or the other, take action. Whether that action is breaking up, changing your routine, or making an appointment with a couples therapist, taking the first step can help you gain momentum to push through the difficult times. 

Tips for Reigniting the Spark in Your Relationship

  • Actively work on the emotional intimacy with your wife or girlfriend. 
  • Increase non-sexual touching, such as hugs, hand holding, etc., to boost oxytocin production around your partner. 
  • Plan a regular date night focused solely on you as a couple. 
  • Change your sexual routine. Check-in with each other and ensure you're both aware of the other's needs and desires. 
  • Make sex a priority in your relationship. 
  • Let the tension build. Linger with your foreplay, building the desire between you by sharing fantasies and finding ways to bring romance into the bedroom—or other locations. 
Getty/AnnaStills
Are you losing physical attraction for your wife or girlfriend?

Reach out for help

The loss of physical attraction doesn’t have to signal the end of your romance. Sit down with your wife or girlfriend and have an open, honest conversation about how you feel—and your desire to work past it. If you don’t know where to start, try speaking to your doctor to rule out any underlying health conditions or a mental healthcare professional to identify any mental or emotional issues that may affect attraction to your partner.  

How therapy can help you rediscover attraction for your partner

Many men who aren’t attracted to their wives or girlfriends still love them and want to make the relationship work. If you are a man who feels physically or emotionally disconnected from your female partner, consider working with a licensed therapist online through a relationship-focused virtual therapy platform like Regain. Individual or couples therapy could help you find healthy ways to express your feelings and needs and practical ways to rekindle the passion in your relationship. 

Recent research published in the Frontiers in Psychology journal showed no significant difference in the clinical outcome between online couples therapy and in-person treatment. Both groups in the study showed positive changes in their relationship satisfaction and decreased negative symptoms, such as depression, stress, and anxiety related to problems with their partner. 

Takeaway 

Many men experience a loss of attraction for their female partners, often for a wide variety of reasons. However, decreased desire isn't necessarily the end of the relationship. The information in this article may offer insight into techniques to reestablish physical attraction to your wife or girlfriend and how couples therapy can help you reconnect emotionally to improve intimacy.

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